Over
390% annual growth in SMS traffic was realized
in the UK from November 1999 to November 2000.
source: mda-mobiledata.or
Survey
of the SMS Advertising
60%
said they liked receiving advertising messages
targeted to their profile.
77%
of users said they would be willing to receive
advertising on their handsets to reduce or
eliminate other charges.
(Source:
Netsurvey (www.netsurvey.com) study of 5,000
users, commissioned by multi-national technology
company Ericsson (www.ericsson.com) and by
Mediatude (www.mediatude.com), a London-based
mobile marketer. Strategis Group survey of
500 wireless subscribers)
Worldwide
SMS message sent over GSM Network
